Bublr x ARE, at European Film Market 2022

Bublr
2 min readMar 10, 2022

First, the Cannes Film Festival, then the American Film Market, and now the European Film Market (aka the Berlinale): film producer company All Rights Entertainment (ARE) uses Bublr platform for its remote meetings and succeeded to give birth to a totally new and effective film market experience.

Since most of their clients knew the physical venue from previous physical editions, we tried to visually reference the digital space to the existing building. All details were present to create the illusion of the market: real 360 picture of the interior of Martin-Gropius-Bau building, original textures, a digital statue of the famous Berlinade bear, several meeting tables with interactive ARE brochures and even champagne!

Unable to attend the film market physically, All Rights Entertainment’s team used our tailor-made 3d environment, hosted on Bublr, to meet their clients remotely and recreate the specific atmosphere of the film market. The platform was offering all the tools they need to work efficiently: playing movie trailers, displaying cast information and production details.

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